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What is Home Staging?
- The popularity of Home
Staging has grown tremendously in the Tampa Bay area in recent
months due to the national media coverage and a sluggish Real
Estate market. You probably have a
good idea of what the term "Home Staging" means. However,
allow us to indulge in
 explaining the concept from our
perspective...
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- Staging your
home for sale is similar to preparing for a party. Your most
important guest will be each potential buyer that comes
through
the door. The more effort you put into getting your
house ready to sell, the better it will show.
Homes that have been decorated purely for the
purpose of selling stand out against comparable properties and
look great on websites and in pictures.
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 Photos
Sell Homes!
We cannot stress enough that having
beautiful photos of your home available to buyers is absolutely
critical. As a Seller, don't settle for one photo in your MLS
listing. Choose a Realtor who will properly market your house.
Be sure to have a minimum of six high-quality photos available via
the Internet. Lighting and photography is an art form. Be sure
you have a professional photographing your house. If the
photos don't entice a buyer, they'll never ask for a showing.
We offer a great photography package to Sellers, Realtors and
Builders. We can also create an online brochure highlighting
your home and all it has to offer.
- Presenting your home to sell, or
Home Staging, is quite
simply a term used to describe the process that can help to sell or
rent your home in the fastest possible time, at the highest possible
price by preparing the property prior to putting it onto the market.
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- We like to equate home buying to car buying. Take a
look at the two photos below. Which one would you buy?
Which one would you pay more money for?
- Both
photos are the same vehicle, but presented in very different
ways.
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You want to sell a lifestyle
(not simply four walls and a roof);
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Buyers should be able to imagine
themselves relaxing in the house, entertaining friends
and family
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They should picture themselves reading
the morning paper in the lanai or on the front porch
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You want buyers to feel drawn to the
Master retreat as if it were a five-star hotel calling
to them to stay for a while
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Lead them to believe their lives will be
complete if they buy this house!
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Avoid costly list price reductions and keep your
equity… Hire a professional Home Stager to prepare your
home for sale
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Attract and welcome multiple buyers by making
them feel at home…
Think about how manufacturers of cars, clothes or even food, work
hard to present their product. They are attempting to ensure that
your attention is held, that you perceive the qualities of the item
and that you desire the product they are selling. Billions of
dollars are spent annually studying buying habits of people. Most
retailers invest large sums of money to fund studies that will
enable them to effectively design their stores to ensure high sales
and frequent repeat business.
Your property is just like any other product that may be for sale or
rent. It has to fight for the customer's attention along side other
similar properties that are also on the market at a similar price
with similar qualities.
The key to Home Staging is to understand what
you are trying to achieve "Appealing
to the widest possible audience."
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Did you know that Home
Staging is Tax-Deductible?
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Contact your Accountant for details.
Home Staging is
oriented toward the seller getting a return on their investment, so
it is NOT money thrown down the drain. In fact, the average rate of
return is approximately $2-3 for every dollar spent on staging.
A seller’s investment in
STAGING their home is far less than
their first price reduction.
When a house is empty, furniture is leased, so the cost to stage is
less expensive when compared to the cost of conventional interior decorating,
which requires the purchase of furniture and accessories. |
BEFORE/AFTER: We rearranged the furniture, removed the area rug and added some
greenery. We also put a nice centerpiece on the table.
The Hutch had a hodge-podge of items in it prior to the staging.
We moved it to the wall facing the entry to the home and then
artfully arranged some of the homeowner's collectibles and added
greenery on top. The hutch has lights, so we left them
on during the Open House to increase the drama of the room.
Tampa Bay Home
Stagers, LLC
offers sellers the highest quality Staging
services available in the Tampa Bay Area. Our proven methods
will ensure that your property goes onto the market looking the very
best it can, without spending a fortune.
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Tampa
Bay Home Stagers
provides Staging
services to The Tampa Bay Area and most of Hillsborough and Pasco
county.
From cleaning and reorganizing
"re-sales" to furnishing and accessorizing empty spec homes, we will stage
your property so that it is "buyer friendly."
In fact, after we
finish, you may want to market it as a home that is
"move- in ready," thereby immediately increasing its value.
- We will rearrange any
usable existing furniture and accessories, make arrangements to
remove and store the rest, select and provide replacement/fill
in furniture, and accessories such as lighting,
rugs, artwork, and window treatments, choose paint colors and
finishes as well as recommend and supervise labor to "de-clutter,"
clean, repair, and Stage the property as necessary.
 Submit
your request for a consultation today! Remember to send
us photos of your property by email as well! |
Welcome Home:
When we walk in the door of your home, we ask ourselves, "Will
this house say, 'Welcome home' to a buyer?" Looking through the eyes
of a buyer, we will recommend changes that will enhance sales appeal.
We'll help you eliminate anything that gives the appearance of
clutter. Countertops should be free and clear. Knickknacks,
souvenirs, family photos, refrigerator artwork - it's gone. We need
to "de-personalize" the house so buyers can imagine it as their
home.
Closets and cupboards should appear large and roomy. It's time to
make a donation to a local charity or store belongings at a friend's
or family member's home.
Reviewing your home room-by-room, we will make recommendations that
will impact the sale. We'll point out the pieces of furniture that should
be removed, rooms that need new paint, carpet that needs to be
changed, fixtures that need polishing, windows that need cleaning,
and any other improvement that can easily be made to promote the
sale. |
 For more examples of
Home Staging projects, please visit our
Portfolio Page.
- We think it will be very helpful in deciding
if Staging
is Right for you....
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SOLD!
Another success story for Tampa Bay Home Stagers & Morrison Homes!
- This inventory home
 sold just 2 1/2 weeks after our
consultants Staged it.
Click on the
photos to see details on the Staging of this Morrison Homes
inventory property...
We moved this Staging Package to a home in Wilderness Lake
Sub-Division - Land O' Lakes, FL and in just 9 days it too sold.
We didn't even have time to get the pictures up! Way to go
Morrison Homes!!!
By the time their three-month
contract was finished, we had helped them sell four houses with that
one project!
Morrison .
More proof that Staging really does work!!! |
